Visceral response.

A promo photo for the FX show "Louie".

For me this captures the little humorous moments we have, even if sometimes life can feel a bit black and white.

Since its black and white there isn't much intensity, but the value is there.

We can see that he's in the subway and judging from the textures, the dirt and the dents, we can tell that it isn't the fanciest of trains. Just an everyday person going through everyday life.

The main character in the picture isn't taking center stage but instead is placed in the left corner. I'm sure the photographer had the rule of thirds in his mind but what I like to think it also means is that sometimes, we don't feel like the main character of our own story. None the less it still draws our eyes attention to him and his face.

His face expression sells it for me, It's like he's thinking, "Oh wait, did I bring the house keys?"
and even though he looks worried about something, there is a graffitied smily face. It's almost like he doesn't know he's in a comedy.
The ad production did a great job capturing the feel of the show with this photo I think.

But I've already seen the show so I'm very interested on how this photo affects someone who's never seen or heard about it. 

And now for those who are interested, here is a little story from the guy in the photo; Louis ck.