Good & Bad Design.

Good Design 

The image its very simple yet impactful, the space is occupied with a flat shape of the earth and the eyes focuses on the two forms of windows and subjects. The color hue of the space contrasts with the box so we can clearly the product: FedEx.

It tells us what FedEx does: they deliver your mail across the globe. With the two people handing it to each other from two parts of the world, with little effort means that FedEx delivers fast.
It's interesting to me that the texture of of bricks make it look almost like a building, I think it's a wall.

Bad Design

While the first uses less to tell a lot, this uses a lot but it says less. the message is the same: "we deliver fast" with a sprinting robot and blurry landscape behind him to give it the feel that they are FAST, and it even gives it an illusion of motion in a print medium.

The reason it falls flat is that the robot is computer animated and we can clearly tell, it takes me out of the ad and just tells me that it looks fake, the blur around him kind of looks like a last minute photoshop edit. it's done poorly. The lines are there to draw our eyes but sadly there isn't much to see.